Starting A Successful Home Yoga Business

As we all know that yoga is a great practice for keeping one’s mind and body relaxed. If you are a yoga teacher and are planning to start a successful home yoga business then you should work hard on a number of aspects.

First of all, you need to go for a proper certification program that can help you in acquiring a decent job. You should select a decent program that works for you in the right way. You must try to get support of various organizations that are associated with yoga business. This article will offer you some crucial help regarding how to start a successful home yoga business.

Some key steps that you need to follow in order to start a successful home yoga business.

• You should first find out more about a yoga studio in your area where you can opt for a suitable certification program. This is a program which would really offer you some great help in regard to this topic. There are a number of yoga training schools that offer you suitable certification courses that can match up to your requirements in the right way. You can easily sign up in one of those schools to get complete knowledge regarding the yoga basics.

• Now, you should choose a quiet room in your house where you can practice yoga on a daily basis. Well, it is not enough to learn yoga in a studio. Instead, you need to practice hard at your home if you want to excel in the industry. The place should be soothing and relaxing so that you can concentrate hard on your skills. You can put up some nice posters that have beautiful motivational quotes written on them. This is one thing that can prove to be extremely encouraging for you. Privacy is really important for a yoga teacher.

• When you are planning to start on your business then you should make them fill up some forms. They need to offer you all their contact information so that if a problem occurs in the future you are able to solve it without any difficulty. Give your students some free time to relax and get in to the groove before you actually start taking strict sessions.

• Now, you should start going about your business in the right way. You can get started by teaching some basics to your students. This is the right way to get started in this industry. Think about some great plans to expand your business in the long run.

• At last, you got to ensure that you work according to the needs of your students. This is the right way to keep them interested in yoga. Yoga is something that needs to be done willfully and not forcefully.

These are some of the key things that could help you in starting a successful home based yoga business. You should follow the above mentioned steps carefully if you want to become a great yoga teacher.

Marketing Strategy – Getting the Marketing Groove

Wouldn’t it be great to have a year where your marketing efforts were streamlined and got the results you were after? None of us want to struggle with marketing, and yet this is the one topic that continues to be highest in the minds of small business professionals.

Let’s really consider some of the reasons that can sabotage our marketing efforts, and how we can turn that around.

Lack of a marketing mindset

We don’t see ourselves as in the marketing game. The truth is, if you are out there running a business, thinking like a marketer has to become your priority. It’s no use having a great service if nobody knows about it, or you.

Lack of knowledge is your enemy. Start by reading whatever you can. Speak to successful people in your field and ask them what strategies they use. The information you need is out there for you to take.

Lack of investment

For many small business owners, the focus on cost control prohibits them from ever investing enough money into marketing and promotion. These activities are seen as costs rather than as an investment. So this year I encourage you to reframe your attitude towards marketing. Once you know what marketing activity to do, and have confidence that it will bring results, spend the money enthusiastically.

Lack of focus

Perhaps you do spend time and money on marketing, but you aren’t happy with the results. Or your efforts are ad-hoc rather than carefully planned. Whatever it is, 2005 is the year to take charge. If what you are doing isn’t working – stop doing it! Ask a professional for help (not your friends or associates!). Or put yourself in your customers shoes and work out what’s going to attract them to your business. If an ad-hoc approach is the problem, take the time to complete the marketing plan in the ‘How to…’ section and become ruthlessly systematic this year.

Lack of over-riding marketing strategy

Marketing activity and tactics are all well and good but it is like driving a rudderless ship if there is no grander plan. Part of creating a marketing strategy is to clearly understand exactly where you are right now, and where you want to be. Your goal may be to have sales of $1,$5 or $50 million. Or you may want to revolutionise your industry. Or you may want your company to be acquired within 5 years. What matters most is that you have a clear, precise vision of where you are, where you want to be in 1year, and where you want to be in 5 years.

Not surrounding ourselves with the right people

All of the great books on success advocate spending time with people who are already successful at what you want to do. Why? By surrounding yourself with people several steps ahead of you, you can absorb the attitudes and values that made them successful, as well as picking up new strategies and ideas. So If you are hanging out with people who also lack a marketing mindset then it’s time to think about expanding your professional network to include those who are already down the track to success.

Marketing is more of an art than a science. Often times you learn by systematically trying different activities and approaches. The experts don’t always have all the answers . . . and this is exactly why you need to give plenty of personal attention to make sure your marketing is working as hard as it possibly can. If you want to get serious about success in business, then understanding marketing is an ongoing priority.

Here’s a quick list of 10 ideas to get you into the marketing groove:

1. Commit to reading one new marketing book per month

2. Start learning about how to market online

3. Make a list of people whose businesses inspire you, and carefully study their marketing techniques. How many of these are you using?

4. Make a list of successful people in your industry and check out their marketing strategy. Why not offer to take one of them out for coffee to learn more about how they got where they are (what’s the worst that could happen?)

5. Revise your marketing budget. Look at your previous investment in marketing, and ask yourself if this is the amount a truly successful business would be spending

6. Review all of last year’s marketing activities. Work out which ones brought new business in the door, or were successful in some other way (building credibility for example). If you can’t quantify how successful the outcome was, stop spending the money!

7. Implement an ongoing ‘keep in touch’ program with existing customers

8. Ask 10 or more of your most loyal customers for a referral

9. Stop doing those marketing activities that you know don’t work, but you do them anyway

10. Market research – ask 20 of your customers what value you provide to them. Use what they say in your own marketing materials

Doctor, Are You In Your Career Groove? Three Indicators to Look At

I recently spent a long weekend visiting my parents in Albuquerque and while I was getting ready for my daily morning walk, I heard a familiar voice blaring from their 3 television sets that reminded me how sweet it is to be in your “career groove.”

The clarion call I heard was this: “Come on down!”

The voice was Rod Roddy, side-kick to 83-year old master of MCs, Bob Barker, the 30-year veteran host of “The Price is Right.”

Every time I visit my parents I get my regular dose of Bob Barker (my parents are close to his age and are huge “Bob” fans). Plus I get to marvel at Bob Barker’s authentic energy.

Barker is a vivid and marvelous poster-gentleman for a unique human situation that few people achieve. What is that situation? No, it’s not the money. It’s something more significant:

Bob is a guy who is completely in his “career groove.”

What is a Career Groove and Why Should You Care?

So what exactly does it mean to be in your career groove?

  • For one it means you love your work so much, you can keep on doing it and loving it all the way into retirement and beyond.
  • And it means one more thing: what you’re doing is perfectly aligned with your natural gifts and talents. You bring your WHOLE self to work.

So, what does it matter to you or anyone if you’re NOT in your career groove? It matters foremost to you, and secondarily to your community.

Where are you on the “Joy-Meter?”

From my perspective, a lot of physicians and professionals live their life somewhere between “outwardly successful but not completely content” and “professionally constrained and wanting more.”

Life goes on, years pass, children grow up, you take vacations, you get a new car, you sit on a hospital committee, you go to a continue-ed conference.

I knew a physician once many years ago who at the end of each day would count down: “Only 11 years, 5 months and 3 days to go before I retire.” He took vacations and went skiing, had a nice family remarried . . . and yet he was sadlyresigned to the countdown.

Not being in your career groove doesn’t mean that you are experiencing a career crisis or even burnout—but something important is missing.

That missing element is this:

The opportunity to be MORE COMPLETELY engaged (body, mind, spirit) and more completely OF SERVICE to the world.

It is from that level of engagement that we experience pure joy.

“Career Groove Indicators” – See Where You Are

Here are three indicators to gauge how muchyou are in own Career Groove — and in a future article, I’ll share some thoughts on how to “get your groove back.”

Career Groove Indicator

Scoring: For each Indicator Statement score yourself as follows

  • 3 points: I am completely aligned
  • 2 points: I want to be aligned, and am in the process of taking steps now to be completely aligned
  • 1 point: I want to be aligned, but not sure of the next steps

Career Groove Indicator #1:

I look forward to every day and look ahead to the near horizon with a sense of optimism.

Career Groove Indicator #2:

I am developing mastery in some aspect of my work—mastery based on recognition of my passion, natural talents and gifts.

Note: your mastery can be in a clinical area, a leadership domain, a communication skill , a creative path, or something unrelated to your current work . Career Groove Indicator #3:

I have no regrets about the course my life is taking right at this moment and feel grateful for everything and everyone around me.

Note: One way to answer this is, What if you or a loved one were struck down; are you focusing your energy on what you care about most? What barriers do you want to remove, or conversations do you need to have, or actions would you take in order to feel “no regrets”?

What does your score indicate?

If you scored between 8 and 9: Congratulations! You’re in your career groove or heading fast in that direction. Find someone to mentor!

If you scored between 6 and 7: Your career groove is not far away. You know what to do next, so what is holding you back?

If you scored between 3 and 5: Your desire is strong, but if the “next steps” elude you, it’s time to seek outside help.

You might be asking yourself: But as a doctor, am I not already “being of service” to the world, and isn’t that “groove” enough?

The answer is No, Yes, and Maybe:

  • No, if you’re not spiritually engaged in what you’re doing,
  • Yes, if you are completely engaged, and
  • Maybe, if can bring your total repertoire of natural talents, strengths and gifts to work every day

So why not go for gold and “pure joy”?

In a future issue I will delve deeper into how to find your career groove and ways to get aligned. In the meantime think about what natural strengths, talents or gifts you were meant to share with world. Once you put these to serve, PURE JOY is the natural by-product!