10 Essential Tips for Business Success

For a quick dose of inspiration and focus, read these 10 Business Success Tips to get you back on track and in the groove. I just sent these off to my Profitable Essence Mastermind group who are embarking on a 12 month revenue building adventure with me as their mentor. All of my Mastermind clients are experts in their fields, highly creative, and ready to make this an incredible year. Please share this post- your network will thank you for the reminders of what’s behind a successful business.

10 Essential Tips for Business Success

1. Stay Focused on Revenue Building Activities

I have nothing against chasing after bright shiny objects… just as long as they can monetize, open up new opportunities, and enhance your credibility. Whatever you’re doing, you must understand how it’s related to the bottom line. Whether it’s buying an information product, signing up with a mentor, or attending a live event, make sure you understand where the opportunities are.

2. Pick an area you’ll become expert in this year and use that to build revenue in your business.

Aside from your bread and butter expertise, it’s important to sharpen your revenue building skills in areas that can benefit you, your business, and your clients. Learn how to write killer web copy, get comfortable with selling, master follow up, become a networking wiz… find something to develop to a mastery level and, of course, keep it connected to revenue building.

3. Understand the ebb and flow of your energy, creativity, and connection to your talents.

Some months you’re hot, other months you’re not. That’s OK. You won’t stay stuck forever if you find yourself there. I’m on fire with creativity in Spring and Summer, then I hibernate in the winter. I know that about myself and can plan my business accordingly. Understand your seasonal high points and tap into your peak times for big launches.

4. Celebrate others’ successes.

Ever get an email from someone announcing their big success and you just seethe with envy? Well quit it. It’s not serving you in any way. There’s a win for you in other people’s successes if you look closely enough!

5. Celebrate your own successes!

I hear from a lot of people that they’re uncomfortable celebrating their own successes because they were taught not to brag. Here’s a great workaround: celebrate your success by sharing client success stories. Make sure you include how your mentoring, coaching, consulting, etc helped in this client’s success.

6. Take leadership!

As the owner of your business, you are the leader. Even if you’re working with a mentor or just starting out, you’re the leader and don’t need anyone’s permission to take action. Get feedback from colleagues or friends, but ultimately the decisions are yours.

7. Stretch yourself- try new things.

As soon as you feel you’ve achieved mastery in something, it’s time to stretch and learn something new. It keeps your brain sharp and your creativity on fire.

8. Maintain a positive attitude.

I don’t need to elaborate on this one, but what helps me the most is to focus on gratitude.

9. Ask for help when you need it.

When someone called me “Little Miss I Can Do It All”, I knew it was time to examine my ability to ask for help. During a personal crisis, asking for help was the only option I had. By reaching out, my clients got rock star treatment from some of the top names in our industry as they came to bat for me and filled in. Guest blog posts poured in and I was able to focus on the challenges at home.

10. Tend to your personal needs: physical, emotional, spiritual, and psychological.

You’re better equipped to focus on revenue building activities when your human needs are taken care of. As a leader and a decision maker, you can’t afford to neglect your emotional, physical, spiritual and psychological needs.

Let these tips serve as a beacon for your business success. You’ll make more money, have staying power, and make the impact on the world you’re destined to make.

Please share your comments, share this post, and join in on the conversation.

Marketing Strategies for Home Based Business Revealed

Home based business marketing strategies for small business revealed. A Plan B makes sense for the home based business entrepreneur. Small businesses are the key to employment across America. Thousands are employed by the BIG firms but new hires today are usually found within the small business community.

Nothing is more important to the survival and growth of small business than employees needed. Everyone loves to buy in the marketplace but jobs are the key for cash flow. Every business owner loves growth when profits are the benefit rather than more problems. Big is NOT the key, it’s always been cash flow.

Thousands of new entrepreneurs are showing up everywhere. Trying to find employment without success has turned into an avalanche of NEW small businesses. Everywhere you turn there’s a new company starting to advertise for customers. Retail stores, service firms, new builders, too, are showing up as the marketplace begins to flourish again. Yes, it’s happening and we are delighted for America.

Obviously, not every town or city is doing well enough to claim success. However, it’s time to celebrate even when ONE town is getting back into the “groove” of more sales and the cash registers are ringing again. Happiness within the family, in the classroom, at the job sites are all signs of success in the marketplace. Shout it out and let the world know your city is on a roll back to normal again!

You may have noticed that Temporary Help Services are leading the way. Often, when business begins to show signs of growth, new workers are hired from the T.H.S. You may wonder why that happens, let us give you some personal insight to understanding the reason. Companies, the bosses, do not like to add new employees onto their payrolls and end up firing anyone short-term for lack of work.

Entrepreneurs are not known as tough “cookies” in most circles. There is far less “heart” with the BIG boys than with the small business owners. In the small firm YOU are a KEY player, not some number that can be knocked off without “feelings” noticed in the ranks. Few employers are heartless. One of the most difficult challenges for a small business employer is to terminate an employee.

One of the major reasons small firms hire new employees through a temporary help service is to “test the waters” before hiring on a full-time basis. Another result offered by the temp service is a two-way benefit. Both parties, the employee and the employer, get to “try” each other for compatibility short-term without long-term commitments. Actually, an awesome idea for both, try it, you’ll like it.

Plan B and financial security is our goal for every person in America and around the world.

Developing Your Groove

As this subject comes up a lot during music business seminars, I thought I’d blog on it. So let’s take a look at this:

First it takes some courage! Yes courage to choose a profession notorious for its up and downs, rejections and long road and with no guarantees! I remember when I came to my crossroads – get a regular steady job or go for it as a pro musician. For me it was easy as my passion for music and dislike for most everything else made it a simple decision. But I had many around me, family and friends, constantly warning me about this choice and that I needed to have something to fall back on. But the more they warned me, the more I knew this was my choice.

The next ingredient is persistence; persistence to study and practice as much as it takes to become proficient on your instrument of choice in order to compete in the marketplace because after all……it’s all about your word of mouth. It also takes persistence to keep on going no matter what. Giving up is not an option. The goal is the top of Mt Everest and the conviction is the summit or die in the assault!

Next would be personal integrity which translates to being willing to be yourself, to play the notes YOU want to play and play them well and with confidence and intention. Sounds simple but not so easy to do yet therein lies the way for you to communicate YOUR inner self and that’s what people really want you to do, trust me. Don’t ever deny yourself; only YOU can deliver your message. Once you achieve this ability – to play honest notes – you are already successful! The rest will follow and simply takes competence and persistence!

The next and probably most important of all is the giving of more than expected! Yes that’s right – ALWAYS give more than expected and what was paid for as that’s what gives you great word of mouth, great PR. That’s how you get “call backs” and references. Success in the entertainment industry is a) being referred to a gig and than b) delivering the goods way beyond what was expected – home run! You’re on your way!

Re: Delivering the goods: This demands competence on your instrument and your ability to communicate effortlessly to an audience. You should spend a considerable amount of quality time practicing the fundamentals of your instrument whether it’s a music school, private instruction or self study or all of the above. In this stressful economy it’s even more important that you have the competitive edge so don’t skimp on your training. There’s still plenty of work for those who can really play and are willing to communicate.

Here are some tips for your success:

1. Always envision the ideal scene – your dream as accomplished. This means whatever you want to achieve, imagine it as already done and achieved in your universe until it is actually done in the physical universe.

2. Make sure you’re on purpose as an artist meaning you’re doing what YOU want to do. Passion is everything and if you’re not doing exactly what you want, how can you expect to have any passion? Audiences aren’t stupid; they know sincerity and passion. Example: if your passion is progressive jazz fusion than that’s what you practice and play and promote for. Never consult with anyone regarding YOUR purpose other than yourself! Anybody or anything that gets in your way should be politely ignored and/or removed as the case may warrant. Once you achieve what you wanted in an area, keep doing those things that got you there and/or move on to a new game or area.

3. Be very product and service oriented meaning finish to professional competitive industry standards all products – CD’s, videos, DVD’s, music instruction manuals, performances etc. The key thing here is finish so it can be released and exchanged with the public. (A CD idea in one’s head is not a valuable final product. You must confront the time and money and production barriers and finish the bloody thing! Waiting for that illusive record deal is totally being a victim. Wait for no one and depend on no one!) Professional industry standards mean how does it stand up to the standard that’s currently selling or has been exchanged in the past? One has to be brutally honest here, doesn’t one? If one is a singer and sings a little out of tune, then one handles this; if one is a drummer and one’s time is weak, well get it handled. Promoting a weak product and/or service doesn’t work. When and if it does, it eventually fails anyway and besides, pride and accomplishment and work ethic apply here – that’s what a pro is.

4. Always try and make your products and services a knock out so they produce an incredible effect on your audience and thus get great word of mouth. Always try and go that extra mile and give way more than what might be expected.

5. Do lots of personal research in order to develop the correct business relationships to promote your products and services to. Personal research means – contacting those who might be able to help in some way, surfing the internet, reading the trade magazines, going to concerts/clubs, jamming with others; in other words pay attention to your particular zone. Hoping someone will contact you doesn’t work. You must flow inordinate amounts of energy outwards for that to occur. Also, you must do it because you want to… not only for the money and/or fame. That’s why number two above is so so important.

6. There should be no such thing as giving up! Just keep on delivering your products and services until the tea kettle whistles. If it doesn’t whistle (rejection), never let it affect you for very long; never stop practicing and creating, never. Simply get even more determined and refine your products and services even further until it does.

7. Always keep in communication with your developed personal and business relationships and flow them back the energy they flowed you when they need it… this includes your fans!!!