How To Get Started in the Home Based Business of Internet Marketing

How does a person go about starting their own Home Business? What are the successful entrepreneurs doing to make the big money. As you have seen, I am sure, there is an abundance of programs out there that promise Riches. But after you weed through them and find one that you think is legitimate and sign up, then what. What do I have to do to succeed in this program?

Well from my years of experience and reading stories from the successful people the big thing is work everyday. Yes it kind of is that easy. The harder you work,the longer you work and the smarter you work the sooner you get rich. If you think about it, it makes it easier to have that thing called momentum. And I will tell you nothing is as important as momentum. Something in motion tends to stay in motion and something stagnant tends to stay stagnant. To change your life you will have to start moving and keep moving in the right direction.

No matter what your choice of Home Business and what kind of internet marketing is involved, you need some momentum and to get into a groove. There just is no way to keep up with the changes happening on the internet if you work two days a week. You have to constantly do advertising and promotion of both yourself and your business. Not to mention the hours you have to spend on research to keep up on how to market your business and products with the most efficient method.

Spending more money does not equate to more success, your marketing is about strategy and continued pushing of your business forward toward your goals. You have to build your own personal brand over time so your name is found on the Internet. You need to have your name pop up when prospective customers are googling home businesses, or making money, or categories like that. You can not buy name branding, you have to work for it, and work hard.

I still work everyday doing something for my business or my name recognition and I am sure there are others out there that have outworked me. But, I work hard and smart and I am constantly reading and researching to get better and more efficient. But I do not work 8 hours a day ever anymore, and although I have a home business does not mean I always work from home. I can work where ever I have Internet access, and today that is almost anywhere. Internet marketing can be a very good job.

Consistent action is the key, building momentum, but a common marketing mistake is that the inexperienced new person places a few ads all over the place and throw everything at the wall hoping something will stick. Then they think the world will fall in their lap, that is not going to happen. If you have an entitlement mentality and think traffic and success will happen on its own you will get killed in this business.

Hard work and working every day will go a long way to you being successful in any business. That is any business, brick and mortar business or Internet business they all respond to hard work. Now go to work, and tomorrow, go to work, then keep repeating every day. Build your business by building your own branding on the internet so everyone can see exactly who you are and see that you are indeed a legitimate business person.

Top 5 Business Lessons From Strictly Come Dancing

No doubt you’ve all seen the teaser ads for the upcoming series of Strictly Come Dancing. Whether you love or loathe the sequins, the tight trousers and disco lights, there are great business lessons to be gleaned from a twirl on the dance floor!

Here are the top 5 business steps to learn:

1. Be Open to Learning

To be successful in business it is vital to keep learning. When you learn and take action on what you’ve learnt, you will grow. Watch as the Strictly contestants develop over the coming weeks and you will see the ones who really listen to the professional instructors. Because they listen and learn to the dance instructor or mentor, they will become better performers, like you do in business when you work with a mentor.

2. Step Out of Your Comfort Zone

Even though all the Strictly contestants are celebrities, learning to dance and to perform in front of an audience of millions will take many of them far beyond their comfort zone. In business when you stay safe what happens? Nothing. Business throws up a whole host of new learning experiences. Like the contestants who will have to learn new steps and styles, you will have high and low times.

Challenge yourself to break out of your safety zone and make your business become one of the best experiences of your life.

3. Flaunt It

Play to your strengths and play high. Go an extra mile to showcase your talents and skills. Each one of the Strictly contestants wants to dance the best performance of their lives every time they step onto the big stage. So too in business you must know how to sell the performance to achieve success.

4. See Yourself Holding the Prize

Have self belief that you will achieve the goals you have set yourself. From the start of the contest you will quickly see two or three stars who dance like winners. Displayed in each step they take, every turn made, and by the expression on their face, they will stand out because they believe they can win the prize. Do you see yourself holding the prize for your business?

5. Face Your Fear

Celebrities don’t get stage fright do they? They most certainly do. Because they aim to achieve the best performance each time, whilst remembering to make all right moves, they are probably terrified before they arrive on the stage. But what do they do? They step up, face the fear and dance to their heart’s content!

Channel your fears into something exciting to dance your business toward success.

Have fun and enjoy the show. Turn on the lights, turn up the music, get into the groove and keep your focus on your business prize.

Small Business’ and Microsoft Office 2007

When you start up a small business, one of the questions you need to address is what software is essential to my business? As a small business consultant, I have seen many companies, owner managed businesses and sole traders start up and be faced with this question, invariably linked to very scarce capital resources. The main purpose is to get software that can quickly sort out complex data and unburden the computer with the help of a fast processor in a stable manner.

Although there are other software suites available, available in a number of versions, Microsoft Office provides the essential applications and is the most commonly used. For business purposes, the options open to you are; Office Standard, Small Business, Professional or Ultimate.

Microsoft Office Standard 2007:

The entry level for Office, this version includes Word, Excel, PowerPoint and Outlook. These are the basic essentials of most businesses, a word processor (Word) a spreadsheet (Excel) a presentation package (PowerPoint) and a combined email, calendar/ diary, address book function (Outlook).

Microsoft Office Small Business 2007:

The Small Business version includes all the above applications with the addition of Publisher 2007 while the Outlook version includes Business Contact Manager, which helps you to organise all your business contacts, rather like an rudimentary CRM system. Publisher is a desktop publisher package, designed to help you create publications and marketing material. In fact, this can really help you to save money. You can create your own letterhead, business cards and compliment slips and print them off as required, rather than go to the expense buying several hundred from a commercial printer.

Microsoft Office Professional 2007:

This version includes everything above and includes Access 2007. This database is invaluable if you need to handle large volumes of data and want to make it relational, such as contact lists, orders and stock. It includes templates of common applications and is reasonably easy to use.

Microsoft Office Ultimate 2007:

Probably a bit over the top for a start up, comprising as it does, all the above applications with OneNote 2007, Groove 2007 and InfoPath 2007 as well. OneNote is an extremely flexible application that allows you to keep unstructured notes in a series of tabs. For example, if you are researching product lines, you could keep screen shots, URLs, and competitive information, all in the same place. When the business is larger and can justify a server, OneNote is an invaluable area to let your employees keep ideas and brainstorming thoughts.

Groove is another application that is really designed for use by a number of people on a network. It helps you to keep common files in one place and notifies those people who need to access them when there are any changes to those files. InfoPath is an application that allows you to create forms used to gather data which can be used in conjunction with databases or online. As the forms are based on XML, they have extensive applications in Ecommerce.

Of course, every business has different needs, so you will need to choose the version most applicable to your requirements.