Intuition in Business – A Key for Decision Makers

Do you ever hire or put work teams together? Are you ever developing relationships with clients, advisors, supervisors, or your staff? Do you ever have to make career choice decisions? Are you ever in position to decide about a new product and what quantities to produce, distribute, or acquire? Do you have to stay ahead or at least up with the trends? If you answered yes, then you may want to read on and explore how you can tap your deepest and strongest levels of wisdom…

An executive buyer for a national retail chain of full service department stores played a “hunch” and created huge profits and national recognition for her stores. She had learned her job over several years and understood her customers but when it came to predicting the fashion trends she was still more guessing than using statistical analysis. Her intuition told her that an overlooked style would be a “hit” and proceeded to order the dress in certain fabrics and in large quantities. The manufacturer, being an honorable business associate, tried to dissuade her knowing that every other major buyer had overlooked or discounted this particular style. The buyer being strong willed and very strong on this “gut feeling” maintained her large order. A large promotional campaign was launched and to everyone’s surprise, except the buyer, the dress sold out rapidly causing every other major store chain to demand this product. Thousands of this dress style were sold and the buyer’s reputation was elevated by this business decision. Though it seemed to go against logic and current reasoning, this bold act sent this retail market spinning in a new and profitable direction. This buyer developed many unexplainable projects in her successful career and she still considers her intuition responsible for much of the recognition that brought her to the very top of her profession.

Recently an increasing number of reports are pouring in, unexplainable situations of great decision making that appear to be “lucky guesses.” Executives who did not play the “odds” and chose instead untested teams of people or products that overnight created huge growth and huge profits for the developers and investors. Some new technologies are so “cutting-edge” that no one can accurately predict the direction and outcomes of these activities. This includes investing in high-tech, foreign markets, trends of the national market, world political trends, and the needs for NEW products and services. Who could have predicted that that within the past ten years products and services like: cellular phones, pagers, E-mail, faxing, the internet, bio-technology, even Dilbert, would be the necessities of business executives competing for world business. Trends are evolving but being ahead of the trends takes, guts, fortitude, and a deep insight that accurately can feel the “right” directions for the future.

The story about the buyer has been repeated in every industry. The “gut feeling” decisions that have lead to success seem to be increasing with the advent of new technologies and the “uncharted” arenas that must be negotiated. With no “track record” many business decisions must be made quickly and without historical support. Executives with good instincts are driving the explosion of instant millionaires that many industries, particularly “high tech” businesses, in the past decade.

Have you ever experienced ultimate satisfaction in a business activity or decision? Have you ever “played a hunch” and had it come out better than your expectations? Have you ever experienced being totally “connected” or “in synch” with your client or team and had profound results? Were you ever “in the groove” with your sales and marketing activities? Most importantly, did you ever have a “Gut Feeling” about a decision that was so powerful it could even override prevailing thought or certain statistical facts, and achieve great results? Did you ever “know in your Gut” that you had chosen the “right” people for the project even though they were relatively new, inexperienced, or had never worked together before, they just developed the “Right chemistry” to make “it” happen?

Sometimes, for a not fully explained reason, an executive will make great decisions that far exceed expectations. For some managers this happens only rarely, and their track record may show that they are careful and do not take risks. This has been a successful strategy for some managers. But increasingly, business is moving into new areas, perhaps uncharted territory, and the smaller companies who play the “hunches” may wind up winning, creating large payoffs in these new arenas. Some executives have the reputation for “big wins” and develop a track record that make their hard work and great “guesses” produce big leads over their competition. These “guesses”, “hunches,” and “gut feelings” separate the innovators from the managers that follow the leaders. “You can make dust or eat it!”

Customer service also can rely on special qualities where salespeople, managers, or executives can “connect” in a special way with their customers and create a relationship of trust and rapport that develops special loyalty and long term success. People who are “good” with people as managers or in providing customer service produce good returns on the company’s bottomline.

Many executives when in training, in teaching, or in business activities use metaphors from sports. They play aggressively. They “have their head in the game.” They are “in the groove,” “hitting on all cylinders,” and sometimes totally in the “zone.” Athletes describe “being in the zone” where their perceptions are so sharp that time seems to slow down. Their decisions are so clear and precise that they can surgically pick apart the other team’s defense and score in the almost impossible ways. Examples of this abound, where a quarterback, or point guard, or sales executive, intuitively knows what his teammate/client will do, and in a split second delivers the “ball” to the perfect position for it to be received, “in stride,” to complete the drive for a score! This “state of being” is a rare pleasure to experience under any circumstance. When you feel this on the field or in business, it adds to the satisfaction of the experience. In its way it has addicting qualities that brings you back time and time again. This can motivate an executive, letting him/her feel that they are at the very “top.”

Too often we wait for these situations to manifest. We are not proactive in creating the proper emotional, mental, and physical environment to perform at this level and with this satisfaction. Some experienced veterans can pull these qualities out in key situations and use them with great aplomb. Some younger, creative executives seem to have these abilities and can “hit a homerun” early-on. But this is an experience that is an emotional skill that can not happen upon command, consistently, without proper training and nurturing of this skill.

Every competitive company and executive leader wants every advantage that they can develop. Consultants and trainers showcase the latest business techniques. Most business management techniques can be taught through normal teaching methods in classes or through verbal instructions. The “Gut Feelings” of a clear intuitional decision is derived in an entirely different way. It comes through a special “connection” or “feeling” that can not be taught in normal teaching methods. The experience must be provided, guided, enhanced, supported, and nurtured for its full development in a consistent trustworthy “feel-set” (skill-set with feeling.)

Major disruptions to intuition and focus occur in the presence of stress and fear! Controlling fears, insecurities, and your stress response is the first step to preparing for the connection with your intuitive insights. In other words, you must control the background noise and distraction that we most often feel when we are not “in the present moment” and not “in our bodies” in a healthy way. Much has been written about stress management for business and optimum performance can be achieved for athletes or business people through the focus of relaxation and then the special visualizations of success and “peak performance” programming.

The next steps involve immersion through ritual and developed exercises that reconnect you with certain quiet parts of yourself. Physical and emotional blocks need to be circumvented through awareness, acceptance, and then re-channeling of consciousness. A sensitivity to these feelings must be established and then honed to gain the “clarity” that will make this more consistent, trustworthy, and predictable. This phase is not the easiest. It requires diligence and practice. The skill of being able to “let go” physically and emotionally takes some time. It takes mastery of fear to trust that the unconscious forces can give special protection and then guidance. Then the levels of self-awareness and acceptance lead to self-confidence in the special way that successful, creative producers have achieved (for consistent success.)

The phase of balance and grace is a rewarding and beneficial achievement. No matter what the activity you participate within, these levels of focus and of being centered, create the proper internal environment for success. These attributes are not just for business but for all life activities and pursuits. Most people never take the time to achieve these states and never find the deeper satisfaction with their lives. Relationships, families, health and business can suffer from the lack of balance and grace. At a universal level, the world would have more peace, less crime, and fewer environmentally stupid occurrences if balance and grace were honored and cultivated.

© L. John Mason, 1996

7 Steps to Intuitive Power

  • 1. Awareness
    Be exposed and learn the “Process” of the Intuitive Warrior. Know of historical, cultural, inherited responses.
  • 2. Self-control (Self-care)
    Learn and install lifestyle adjustments for health, wellness, and Clarity Development. Demonstrate the benefits of centering/connecting.
  • 3. Self-Confidence (not false confidence)
    Learn and Know yourself to the core. Develop the control to center yourself: mind, body, and spirit
  • 4. Self-Esteem
    Elevate your feeling/knowing of your self. Develop the sense of self-connection and self-love.
  • 5. Trust in the Universe
    Develop the awareness and the skills to trust the highest levels of connection and conscious. Prepare for “Letting Go”
  • 6. Letting Go (Easier Said Than Done)
    Be able to “Let go” physically, mentally, emotionally to be open for intuition and Insight
  • 7. Acceptance
    Intuitive Insight & Power (Also called Enlightenment) Release the fear of failure, Death, and conscious loss of control. Find your power and deeply connected safety nets of empowerment.
  • Doctor, Are You In Your Career Groove? Three Indicators to Look At

    I recently spent a long weekend visiting my parents in Albuquerque and while I was getting ready for my daily morning walk, I heard a familiar voice blaring from their 3 television sets that reminded me how sweet it is to be in your “career groove.”

    The clarion call I heard was this: “Come on down!”

    The voice was Rod Roddy, side-kick to 83-year old master of MCs, Bob Barker, the 30-year veteran host of “The Price is Right.”

    Every time I visit my parents I get my regular dose of Bob Barker (my parents are close to his age and are huge “Bob” fans). Plus I get to marvel at Bob Barker’s authentic energy.

    Barker is a vivid and marvelous poster-gentleman for a unique human situation that few people achieve. What is that situation? No, it’s not the money. It’s something more significant:

    Bob is a guy who is completely in his “career groove.”

    What is a Career Groove and Why Should You Care?

    So what exactly does it mean to be in your career groove?

    • For one it means you love your work so much, you can keep on doing it and loving it all the way into retirement and beyond.
    • And it means one more thing: what you’re doing is perfectly aligned with your natural gifts and talents. You bring your WHOLE self to work.

    So, what does it matter to you or anyone if you’re NOT in your career groove? It matters foremost to you, and secondarily to your community.

    Where are you on the “Joy-Meter?”

    From my perspective, a lot of physicians and professionals live their life somewhere between “outwardly successful but not completely content” and “professionally constrained and wanting more.”

    Life goes on, years pass, children grow up, you take vacations, you get a new car, you sit on a hospital committee, you go to a continue-ed conference.

    I knew a physician once many years ago who at the end of each day would count down: “Only 11 years, 5 months and 3 days to go before I retire.” He took vacations and went skiing, had a nice family remarried . . . and yet he was sadlyresigned to the countdown.

    Not being in your career groove doesn’t mean that you are experiencing a career crisis or even burnout—but something important is missing.

    That missing element is this:

    The opportunity to be MORE COMPLETELY engaged (body, mind, spirit) and more completely OF SERVICE to the world.

    It is from that level of engagement that we experience pure joy.

    “Career Groove Indicators” – See Where You Are

    Here are three indicators to gauge how muchyou are in own Career Groove — and in a future article, I’ll share some thoughts on how to “get your groove back.”

    Career Groove Indicator

    Scoring: For each Indicator Statement score yourself as follows

    • 3 points: I am completely aligned
    • 2 points: I want to be aligned, and am in the process of taking steps now to be completely aligned
    • 1 point: I want to be aligned, but not sure of the next steps

    Career Groove Indicator #1:

    I look forward to every day and look ahead to the near horizon with a sense of optimism.

    Career Groove Indicator #2:

    I am developing mastery in some aspect of my work—mastery based on recognition of my passion, natural talents and gifts.

    Note: your mastery can be in a clinical area, a leadership domain, a communication skill , a creative path, or something unrelated to your current work . Career Groove Indicator #3:

    I have no regrets about the course my life is taking right at this moment and feel grateful for everything and everyone around me.

    Note: One way to answer this is, What if you or a loved one were struck down; are you focusing your energy on what you care about most? What barriers do you want to remove, or conversations do you need to have, or actions would you take in order to feel “no regrets”?

    What does your score indicate?

    If you scored between 8 and 9: Congratulations! You’re in your career groove or heading fast in that direction. Find someone to mentor!

    If you scored between 6 and 7: Your career groove is not far away. You know what to do next, so what is holding you back?

    If you scored between 3 and 5: Your desire is strong, but if the “next steps” elude you, it’s time to seek outside help.

    You might be asking yourself: But as a doctor, am I not already “being of service” to the world, and isn’t that “groove” enough?

    The answer is No, Yes, and Maybe:

    • No, if you’re not spiritually engaged in what you’re doing,
    • Yes, if you are completely engaged, and
    • Maybe, if can bring your total repertoire of natural talents, strengths and gifts to work every day

    So why not go for gold and “pure joy”?

    In a future issue I will delve deeper into how to find your career groove and ways to get aligned. In the meantime think about what natural strengths, talents or gifts you were meant to share with world. Once you put these to serve, PURE JOY is the natural by-product!

    How To Get Started in the Home Based Business of Internet Marketing

    How does a person go about starting their own Home Business? What are the successful entrepreneurs doing to make the big money. As you have seen, I am sure, there is an abundance of programs out there that promise Riches. But after you weed through them and find one that you think is legitimate and sign up, then what. What do I have to do to succeed in this program?

    Well from my years of experience and reading stories from the successful people the big thing is work everyday. Yes it kind of is that easy. The harder you work,the longer you work and the smarter you work the sooner you get rich. If you think about it, it makes it easier to have that thing called momentum. And I will tell you nothing is as important as momentum. Something in motion tends to stay in motion and something stagnant tends to stay stagnant. To change your life you will have to start moving and keep moving in the right direction.

    No matter what your choice of Home Business and what kind of internet marketing is involved, you need some momentum and to get into a groove. There just is no way to keep up with the changes happening on the internet if you work two days a week. You have to constantly do advertising and promotion of both yourself and your business. Not to mention the hours you have to spend on research to keep up on how to market your business and products with the most efficient method.

    Spending more money does not equate to more success, your marketing is about strategy and continued pushing of your business forward toward your goals. You have to build your own personal brand over time so your name is found on the Internet. You need to have your name pop up when prospective customers are googling home businesses, or making money, or categories like that. You can not buy name branding, you have to work for it, and work hard.

    I still work everyday doing something for my business or my name recognition and I am sure there are others out there that have outworked me. But, I work hard and smart and I am constantly reading and researching to get better and more efficient. But I do not work 8 hours a day ever anymore, and although I have a home business does not mean I always work from home. I can work where ever I have Internet access, and today that is almost anywhere. Internet marketing can be a very good job.

    Consistent action is the key, building momentum, but a common marketing mistake is that the inexperienced new person places a few ads all over the place and throw everything at the wall hoping something will stick. Then they think the world will fall in their lap, that is not going to happen. If you have an entitlement mentality and think traffic and success will happen on its own you will get killed in this business.

    Hard work and working every day will go a long way to you being successful in any business. That is any business, brick and mortar business or Internet business they all respond to hard work. Now go to work, and tomorrow, go to work, then keep repeating every day. Build your business by building your own branding on the internet so everyone can see exactly who you are and see that you are indeed a legitimate business person.