Facebook Tips: Growing Your Business With Facebook

Facebook is this decade’s major social networking site. Everybody else you know must have used Facebook in one way or the other, has an existing account with it, or is actively participating in the groove. But then again, Facebook is not just a place where you can just connect with friends or maybe while the day away sharing stuff with the people you know. Facebook can be a very powerful business tool. Discover all the possibilities by reading through these interesting Facebook tips:

Tip #1: Setup a Business Page, not a Profile Page

A business page is a lot different from a profile page. Profiles are for people while business pages are for business owners like you. Be sure that you don’t mistake setting up the former because profile pages only allows for adding a limited number of friends. So when you hit that number, which is currently at 5,000, you can no longer add friends. What are 5,000 friends if your target is to reach out to several million Facebook users around the world?

Tip #2: Add a logo to your Facebook business page

As sure as you can add a picture on your profile page, you can also add a logo on your business page. Maximize the space that is available to you. This is one of the many very important Facebook tips that a lot of users oversee. You can possibly upload a vertical logo on Facebook. Create an image that fits the end-to-end dimensions of the allotted spot. Doing so would personalize your page dramatically.

3. Sign Up for Facebook Ads

Facebook is a very useful tool in promoting your business within its network. Setting up an advertisement that pops up within a target user’s profile page can be a lot simpler, much cheaper, and more viable than going for the bigger search engines. You can almost be sure that all Facebook users are real personal with valid profiles. As for the search engines, you never know which of your visitors are just robots.
4. Get yourself a nice URL.

Be sure that your URL is your business name. If that is not available, settle for something that is catchy but still related to your business. The important thing is for you to be easily remembered by your customers and target market. Be very creative when choosing your name or URL. Consider a vanity URL’s if you have the budget for it.

Tip #5: Add a real people presence on your page.

Facebook can be treated just like any other website where you need not just a personal touch to it but a real person presence as well. If there are questions, comments, or anything shared by your friends, fans, or group, be sure to answer them right away. More than being built solely for advertising, make your Facebook page a place of full customer interaction.

These Facebook tips would certainly help you propel your business towards success. If you choose to use Facebook to make your business known not just within your community but elsewhere, then you can almost be sure that you will expand your office in no time.

Intuition in Business – A Key for Decision Makers

Do you ever hire or put work teams together? Are you ever developing relationships with clients, advisors, supervisors, or your staff? Do you ever have to make career choice decisions? Are you ever in position to decide about a new product and what quantities to produce, distribute, or acquire? Do you have to stay ahead or at least up with the trends? If you answered yes, then you may want to read on and explore how you can tap your deepest and strongest levels of wisdom…

An executive buyer for a national retail chain of full service department stores played a “hunch” and created huge profits and national recognition for her stores. She had learned her job over several years and understood her customers but when it came to predicting the fashion trends she was still more guessing than using statistical analysis. Her intuition told her that an overlooked style would be a “hit” and proceeded to order the dress in certain fabrics and in large quantities. The manufacturer, being an honorable business associate, tried to dissuade her knowing that every other major buyer had overlooked or discounted this particular style. The buyer being strong willed and very strong on this “gut feeling” maintained her large order. A large promotional campaign was launched and to everyone’s surprise, except the buyer, the dress sold out rapidly causing every other major store chain to demand this product. Thousands of this dress style were sold and the buyer’s reputation was elevated by this business decision. Though it seemed to go against logic and current reasoning, this bold act sent this retail market spinning in a new and profitable direction. This buyer developed many unexplainable projects in her successful career and she still considers her intuition responsible for much of the recognition that brought her to the very top of her profession.

Recently an increasing number of reports are pouring in, unexplainable situations of great decision making that appear to be “lucky guesses.” Executives who did not play the “odds” and chose instead untested teams of people or products that overnight created huge growth and huge profits for the developers and investors. Some new technologies are so “cutting-edge” that no one can accurately predict the direction and outcomes of these activities. This includes investing in high-tech, foreign markets, trends of the national market, world political trends, and the needs for NEW products and services. Who could have predicted that that within the past ten years products and services like: cellular phones, pagers, E-mail, faxing, the internet, bio-technology, even Dilbert, would be the necessities of business executives competing for world business. Trends are evolving but being ahead of the trends takes, guts, fortitude, and a deep insight that accurately can feel the “right” directions for the future.

The story about the buyer has been repeated in every industry. The “gut feeling” decisions that have lead to success seem to be increasing with the advent of new technologies and the “uncharted” arenas that must be negotiated. With no “track record” many business decisions must be made quickly and without historical support. Executives with good instincts are driving the explosion of instant millionaires that many industries, particularly “high tech” businesses, in the past decade.

Have you ever experienced ultimate satisfaction in a business activity or decision? Have you ever “played a hunch” and had it come out better than your expectations? Have you ever experienced being totally “connected” or “in synch” with your client or team and had profound results? Were you ever “in the groove” with your sales and marketing activities? Most importantly, did you ever have a “Gut Feeling” about a decision that was so powerful it could even override prevailing thought or certain statistical facts, and achieve great results? Did you ever “know in your Gut” that you had chosen the “right” people for the project even though they were relatively new, inexperienced, or had never worked together before, they just developed the “Right chemistry” to make “it” happen?

Sometimes, for a not fully explained reason, an executive will make great decisions that far exceed expectations. For some managers this happens only rarely, and their track record may show that they are careful and do not take risks. This has been a successful strategy for some managers. But increasingly, business is moving into new areas, perhaps uncharted territory, and the smaller companies who play the “hunches” may wind up winning, creating large payoffs in these new arenas. Some executives have the reputation for “big wins” and develop a track record that make their hard work and great “guesses” produce big leads over their competition. These “guesses”, “hunches,” and “gut feelings” separate the innovators from the managers that follow the leaders. “You can make dust or eat it!”

Customer service also can rely on special qualities where salespeople, managers, or executives can “connect” in a special way with their customers and create a relationship of trust and rapport that develops special loyalty and long term success. People who are “good” with people as managers or in providing customer service produce good returns on the company’s bottomline.

Many executives when in training, in teaching, or in business activities use metaphors from sports. They play aggressively. They “have their head in the game.” They are “in the groove,” “hitting on all cylinders,” and sometimes totally in the “zone.” Athletes describe “being in the zone” where their perceptions are so sharp that time seems to slow down. Their decisions are so clear and precise that they can surgically pick apart the other team’s defense and score in the almost impossible ways. Examples of this abound, where a quarterback, or point guard, or sales executive, intuitively knows what his teammate/client will do, and in a split second delivers the “ball” to the perfect position for it to be received, “in stride,” to complete the drive for a score! This “state of being” is a rare pleasure to experience under any circumstance. When you feel this on the field or in business, it adds to the satisfaction of the experience. In its way it has addicting qualities that brings you back time and time again. This can motivate an executive, letting him/her feel that they are at the very “top.”

Too often we wait for these situations to manifest. We are not proactive in creating the proper emotional, mental, and physical environment to perform at this level and with this satisfaction. Some experienced veterans can pull these qualities out in key situations and use them with great aplomb. Some younger, creative executives seem to have these abilities and can “hit a homerun” early-on. But this is an experience that is an emotional skill that can not happen upon command, consistently, without proper training and nurturing of this skill.

Every competitive company and executive leader wants every advantage that they can develop. Consultants and trainers showcase the latest business techniques. Most business management techniques can be taught through normal teaching methods in classes or through verbal instructions. The “Gut Feelings” of a clear intuitional decision is derived in an entirely different way. It comes through a special “connection” or “feeling” that can not be taught in normal teaching methods. The experience must be provided, guided, enhanced, supported, and nurtured for its full development in a consistent trustworthy “feel-set” (skill-set with feeling.)

Major disruptions to intuition and focus occur in the presence of stress and fear! Controlling fears, insecurities, and your stress response is the first step to preparing for the connection with your intuitive insights. In other words, you must control the background noise and distraction that we most often feel when we are not “in the present moment” and not “in our bodies” in a healthy way. Much has been written about stress management for business and optimum performance can be achieved for athletes or business people through the focus of relaxation and then the special visualizations of success and “peak performance” programming.

The next steps involve immersion through ritual and developed exercises that reconnect you with certain quiet parts of yourself. Physical and emotional blocks need to be circumvented through awareness, acceptance, and then re-channeling of consciousness. A sensitivity to these feelings must be established and then honed to gain the “clarity” that will make this more consistent, trustworthy, and predictable. This phase is not the easiest. It requires diligence and practice. The skill of being able to “let go” physically and emotionally takes some time. It takes mastery of fear to trust that the unconscious forces can give special protection and then guidance. Then the levels of self-awareness and acceptance lead to self-confidence in the special way that successful, creative producers have achieved (for consistent success.)

The phase of balance and grace is a rewarding and beneficial achievement. No matter what the activity you participate within, these levels of focus and of being centered, create the proper internal environment for success. These attributes are not just for business but for all life activities and pursuits. Most people never take the time to achieve these states and never find the deeper satisfaction with their lives. Relationships, families, health and business can suffer from the lack of balance and grace. At a universal level, the world would have more peace, less crime, and fewer environmentally stupid occurrences if balance and grace were honored and cultivated.

© L. John Mason, 1996

7 Steps to Intuitive Power

  • 1. Awareness
    Be exposed and learn the “Process” of the Intuitive Warrior. Know of historical, cultural, inherited responses.
  • 2. Self-control (Self-care)
    Learn and install lifestyle adjustments for health, wellness, and Clarity Development. Demonstrate the benefits of centering/connecting.
  • 3. Self-Confidence (not false confidence)
    Learn and Know yourself to the core. Develop the control to center yourself: mind, body, and spirit
  • 4. Self-Esteem
    Elevate your feeling/knowing of your self. Develop the sense of self-connection and self-love.
  • 5. Trust in the Universe
    Develop the awareness and the skills to trust the highest levels of connection and conscious. Prepare for “Letting Go”
  • 6. Letting Go (Easier Said Than Done)
    Be able to “Let go” physically, mentally, emotionally to be open for intuition and Insight
  • 7. Acceptance
    Intuitive Insight & Power (Also called Enlightenment) Release the fear of failure, Death, and conscious loss of control. Find your power and deeply connected safety nets of empowerment.
  • Acting ‘As If’ Will Transform Your Business

    Although great strategies, systems and plans are essential for success I know that unless you have a positive mindset business can be a struggle.

    And a big obstacle to achieving your business goals is constricted thinking which results from a scarcity consciousness.

    There is NEVER enough – time, money, clients, ideas, resources…

    When our minds get into this groove we start to shrink, stay small and look for ways to stay safe.

    The problem with this approach is that energy levels go down, results get smaller and it’s likely that you’ll end up feeling very stuck.

    There is a way forward though! One of the quickest ways to get to where you want to be, is to start acting ‘as if’ you are there already!

    The actor Daniel Day-Lewis, who won a Golden Globe award for his role as Lincoln, becomes his characters on and off the set while the films are being made. For The Last of the Mohicans, he went to live in a teepee in the North American wilds for six months, building himself a canoe, and surviving on food he trapped or hunted! He truly lives and experiences his roles.

    This might work for Day-Lewis but you may be wondering what this means for you and your business or you might be worried that it involves spending lots of money.

    Well here are a few suggestions to help you start exploring this a bit more…

    Example # 1: You want a full client practice. Imagine for a moment then that this is the case now and you have a waiting list! Instead of feeling worried, anxious and fearful you’d probably be confident, relaxed and enjoying your work. When you embrace these qualities you immediately send out a signal of being in demand and you become much more attractive to prospective clients. Because who wants to work with someone who is needy and desperate?

    Example # 2 You want a six figure business. To achieve this you would have in place multiple revenue streams, you would charge what you’re worth and you’d attract higher end clients by offering exclusive products or services. You may also be attending different types of events, being seen and heard more and your image would probably reflect someone who is operating at this level. Take a look at what you are doing at the moment and think about ways you could increase the value of what you offer. Also reflect on where and with whom you spend your time. Are these the right environments for your level of business? Perhaps you need to invest in that one fabulous outfit which will take you to important events and help you feel like that successful business owner.

    Example #3 You want to be a sought after speaker for conferences and events.In demand speakers have great expertise, information and stories to share so if you’re just starting out get practicing at every opportunity. Have your speaker profile, your unique story and your outline talk ready to go. You can include this information on your bio or your website as well. Ensure you have some training and preparation for that big opportunity but in the meantime attend live events to learn/network with established speakers and make connections with event organisers.

    Acting ‘as if’does not mean being inauthentic or without integrity, rather it is about taking action from where you want to be. When you do your thinking and decision making will be different and your mindset and perspective will shift. As you continue to make these changes you’ll start to see how your business will transform around you.